TreeHooked Connected

Tree Hooked Coat Rack

TreeHooked Connected

TreeHooked Silver/Grey

Tree Hooked Coat Rack

TreeHooked Silver/Grey

TreeHooked Green

Tree Hooked Coat Rack

TreeHooked Green

TreeHooked connected

Tree Hooked Coat Rack

TreeHooked connected

TreeHooked Black

Tree Hooked Coat Rack

TreeHooked Black


    Tree Hooked Coat Rack

    [Share project]

    Title: Tree Hooked Coat Rack


    Client: Van Esch


    Tree Hooked, a wall-mounted, powder-coated steel hanger, marries beauty with practicality. Inspired by a flowering tree, it's both sculptural and a useful means of organizing clothing. Since it's modular, it can expand to fit any space.Tree Hookeds also the first product to come from the creative and matrimonial union of Dutch designers Alissia Melka-Teichroew and Jan Habraken. Alissia and Jan saw a professional collaboration as a way to celebrate their 2006 marriage and subsequent decision to move to Brooklyn, New York. From a metaphorical perspective, a treeinspired product is the perfect solution. After all, marriage is the bringing together of two family trees. Trees also symbolize stability, growth, and renewal.

    The big improvement: modularity of the design. Each Tree Hooked unit is 23" and can be displayed vertically, horizontally, or diagonally. It comes in matte black, white, green or silver (other colors will follow), encouraging users to experiment with different patterns. The compelling simplicity of the design and the endless possibilities for its use has garnered rave reviews and lots of attention for Tree Hooked. The New York Times has featured it in its Décor section.

    Manufactured by: Van Esch (The Netherlands)
    Design by: Jan Habraken & Alissia Melka-Teichroew
    Measurements: 23″ × 10 1/2"
    Colors: White, Black, Silver Grey and Apple Green


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