Überliss Bond Sustainer Color Launch


Visual Strategy

Creative Direction

Social Media & Online Content



Beauty / Haircare


Alissia Melka-Teichroew

In summer of 2017 Überliss launched a new line of products for which BYAMT created visuals, social media and marketing content.

Bond Sustainer Color Edition products all have flower related names. We worked with flowers and plants in a more graphic and unconventional way. As well as GIFs using the actual product as the ink. Based on the FormNation branding guide lines.

About Überliss

A haircare brand specializing in creating products that deliver amazing shine, softness and silkiness all while showcasing exotic and natural ingredients with the help of cutting edge research.

Like all brands they are navigating their way in the world of social media. Mostly driven by the haircare professionals and salons. They are a relatively new consumer brand. The goal is an online presence similar to their presence on the shelf with the fun and popping packaging.

By creating visuals that are different, compelling and original they differentiate themselves from other existing haircare brands.