ANWB MiniMe Campaign


Visual Strategy

Creative Direction





In Collaboration

ANWB presents Mini + Me

Together with The Next Chapter we worked on a 100% Corona proof campaign for ANWB.

ANWB came to us with a short and simple brief. They were launching matching backpacks for parents and their kids just in time for before Mother’s Day.

Instead of shooting a campaign with models, we opted for clean product shots in combination with illustrations, a copy narrative and color-block graphics.

Our campaign concept blij je handen vrij - or in English, happy being hands free - “Laat je rugzak je spullen dragen zodat jij blij je handen vrij hebt om te… doen wat je wil.”, "Let your backpack do the carrying, so you can be hands free"

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