As I Am is a natural personal care brand with Ethnic roots. Embracing the “natural self”.
As I Am, a young existing haircare brand from Chicago, needed a rebrand and redesign of their packaging. As they were going to expand to more lines and needed clarity in their brand architecture and shelf presence.
Mainly catering to a cool and young crowd but also wanting to appeal to a wider group. It was time to present themselves as an adult brand.
We were asked to keep the existing packaging but create new labeling, website, trade show booths, print collateral, photography concepts and more.
Keep an eye out for new As I Am products!