Jewellery Store Concept


Retail Concepts

Visual Brand Story




Logo collaboration

Telling a story through a retail concept & experience.

Concept for an updated retail interior design.

Juwelier Christianne Dings is a place where everyone feels welcome. Not only is service of importance, it is all about a personal touch. Everyone is welcome and there is a cup of coffee or tea awaiting you. To discuss a new piece of jewelry or just come to say hello. It’s all good.

People should feel at home, feel welcome. Yet have the feeling of being a place surrounded with beauty.

For Christianne it is of essence that the jewellery fits the personality and presence of the person who will be wearing it.

Christianne comes from a jewellery family and literally grew up in the profession. After the jewellery training in Schoonhoven, she worked in Idar-Oberstein, London and Paris. After that she followed the international training for jewelers in Lausanne. Christianne is a jeweler and gemologist.

In 1997, after years of experience in the diamond and jewellery trade, Christianne opened here business at Frederik Hendriklaan in The Hague. A store with its own unique atmosphere and a constantly innovative and striking collection.