I try to find the fine line between aesthetics and functional.

Alissia Melka-Teichroew, founder and creative director of byAMT Inc is a New World-Old World mash-up. The daughter of a French mother and American father, she was born and raised in The Netherlands.She spent her undergraduate years at Design Academy Eindhoven (NL) and holds a Masters of Industrial Design from the Rhode Island School of Design (USA). Alissia has been developing her own designs since graduating from Eindhoven, but along the way has worked at design consultancy IDEO and at Puma International.

Beyond her work, Alissia contributes to the international dialogue about design through curating exhibits and teaching. Her exhibitions include Bits ‘n Pieces” at Material Connexion in New York City, “Still Life” at Trespa Design Centre in New York City, ”Cite Goes Dutch” and “Cite Goes America” at Cite Showroom in New York City. She has also consulted as a curator at some galleries and showrooms.

As a design educator, Alissia has lectured or guest-critiqued at such institutions as RISD, Chicago Art Institute, Philadelphia University of the Arts, California College of Arts, and Cranbrook Academy of Arts. In 2010, Alissia was a visiting professor at Pratt Institute in New York.

About byAMT Brand

New York-based design studio byAMT creates jewelry, home goods, and furniture that tweak expectations and invite delight.

Quintessential byAMT products an acrylic version of the classic wedding ring; the Peasant Collection, contemporary furniture made of rustic wood; and Jointed Jewels, elegant ball-jointed necklaces, bracelets, and rings created on a 3-D printing machine, layer by layer. These objects share the same quirky sensibility: a twist on an iconic form or a surprising use of a material. A byAMT object demands a reaction, whether a chuckle or a serious debate.

Hailed as “thought-provoking” and described as design that “is as much about whimsy as practicality,” byAMT has been featured in many magazines, newspapers, and blogs, including the New York Times, Dwell, and Fast Company. byAMT has also exhibited at the Salone del Mobile Milano, ICFF in New York, 100% Design Tokyo, Material Connexion New York, and Victoria & Albert Museum, among others.

byAMT products are currently available at stores like MoMa Store, Le Bon Marché, and many more. Current available products are produced by: Van Esch, Palau, Functionals.eu, Y’A Pas Le Feu Au Lac, Blik Surface Graphics, Charles & Marie, as well as by the byAMT Inc. studio itself

Contact

General Sales contact
sales@byamt.com

Sweden Sales Contact
FINAKADEMIEN / Annika Törnqvist
+46 722009088
hej@finakademien.se
Finakademien Website

PR Contact
Kate Williams / Pistol PR
+1 917 767 4297
info@pistolpr.com

Clients

Love It or Leave It Tote Series -NEW-

  • Title: Love It or Leave It Tote Series -NEW-
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"Love It or Leave It": American standards revisited by 10 New York based designers

Dates: May 19 - June 1 2012
Opening Reception: Saturday May 19 9pm - 12am
RSVP: event@gallerypure.com
Location: Gallery R’Pure, 3 East 19th Street, New York NY 10003 / galleryrpure.com

To celebrate New York Design Week, Gallery R’Pure will be presenting work from a group of 10 critically acclaimed US based designers. This group invites its audience to revisit the objects and symbols that have forged the American landscape as seen through the eyes of their creators. Each piece is a personal interpretation of some aspect of American life, be it celebratory, critical or simply observational. The exhibition intends to question what the American life is, whether real or perceived. Showcase designers include: Lindsey Adelman, Brad Ascalon, Joe Doucet, Sebastian Errazuriz, Josée Lepage, Paul Loebach, Frederick McSwain, Alissia Melka-Teichroew, Marc Thorpe, David Weeks

For general & press information please contact: contact@gallerypure.com
For more information visit the website

For the Love It or Leave It Show, Alissia Melka-Teichroew is presenting a Tote Series.

More about the Tote Series:
It goes without saying that a product must be functional, but beauty and proportion are essential too. The Love It or Leave It tote is a meditation on the nature of consumption, a reminder that beauty serves a purpose just as much as portability or containment do, and an exploration of why function tends to have greater value than aesthetics on the United States market, in particular.

With the Love It or Leave It tote I have created a functional object, but also an object of desire. It is a high-functioning bag that consists of a single massive pocket with a handle that can be held in two ways: over the shoulder or in one hand. In the row of four totes presented here, each piece is based on a single paradigmatic form and features more pockets, zippers and handles than the one before it—ad absurdum—until functionality becomes over-functional, rendering the bag useless in the end.

White leather prototypes are made in America by Portland Garment Factory
More images will be available on our website soon or contact us at info@byamt.com