Lynk & Co Retail Spaces
Translate Lynk & Co’s brand & club identity into the new retailer network spaces, to stand out in the automotive dealer sea of sameness.
Services
Brand Strategy, Interior Concept & Creative Direction, Messaging
Lynk & Co FTE
Head of Brand &
Creative Director
Credits
Lynk & Co Team
New Order
Translating the identity
We created a retail network space concept which is scalable across different space sizes and pop-up retail events. The roll out started in October 2024, and guides all new and future Lynk & Co retail spaces.
Focussing on the more traditional type of car purchasing behaviour, like nearby car dealers. However being distinctly Lynk & Co by having clear messaging, without complicated tech talk, creating curiosity, and being bold, yet more product focussed than the city based Lynk & Co Clubs.
From Lynk & Co Club to Retail
Experiencing the Lynk & Co brand means always feeling welcome and compelled to engage with the cars, the people and space. Clear messaging, no complicated tech talk. Create curiosity, be enticing, and bold.
The first retailers started opening late 2024.
