Überliss x Ted Emmons Campaign
Early 2017 Überliss worked with photographer Ted Emmons and Creative Director Alissia Melka-Teichroew to shoot the new campaign for 2017 and 2018.
In collaboration with Ted Emmons mood boards were created. The goal was to move away from the hard flashes and somewhat traditional flashy young model looks and have a bit more interaction and story behind the shoots.
Switching the photography focus more on the hair. Emphasizing the hair in a bolder way. As well as creating simple, clear yet young and a bit rebellious shots. Using a few of the Überliss brand guidelines created by FormNation by as main points for the photoshoot: simple and clear, yet different and fun.