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Alissia Melka-Teichroew is Dutch-French-American creative director and designer whose cultural background is as fluid and multifaceted as my practice.

Over the years she has always fluidly moved between genres and disciplines, telling brand and product stories by connecting the dots between trends, colors, innovation, materials and products. Through the use of research, trend analysis, intuition and common sense, her goal has been to inspire and direct her clients and collaborators throughout the entire creative process—from concept to branding to photography. Alissia’s multi-faceted approach to visual storytelling has greatly impacted projects as diverse as shop in shop concepts, creative direction for gift ware brands,  and research and concepts for branding projects for several haircare brands.

Although she is best known for creating innovative furniture, home products and jewelry with strong narratives, surprising twists and immediate appeal, she has most recently focussed fully on her work as a creative director, visual trend analyst, and concept & strategy designer.

[byAMT stands for by Alissia Melka-Teichroew]

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